Meet the Baddiehub Team
Baddiehub is built around people who care about personal style, creativity, beauty, culture, and expressing yourself on your own terms.
Our team includes the founder behind Baddiehub and contributors with backgrounds in fashion, styling, design, education, digital creation, and lifestyle content. Each person brings a different perspective to the conversations we have about style and modern living.
We believe a strong fashion and lifestyle publication should have real people behind its content. That’s why we’re working to make our authors, contributors, and editorial roles easier to understand.
Meet the People Behind Baddiehub
Sierra Reed
Founder & Editor-in-Chief | Digital Creator
Sierra Reed is the founder and editor-in-chief of Baddiehub and a New York City-based digital creator. She creates content under @im_thehbic, with interests spanning fashion, lifestyle, culture, community, beauty, wellness, books, and personal development.
Sierra created Baddiehub to build a space around personal style and self-expression rather than simply following every trend. Her approach focuses on helping women make fashion and beauty choices that feel personal, practical, and confident.
As founder and editor-in-chief, Sierra guides Baddiehub’s overall direction, brand voice, and editorial focus.
Areas of focus:
- Personal style
- Fashion and beauty
- Lifestyle
- Culture and community
- Self-expression
- Digital creation
Sarah Ellington
Personal Stylist & Fashion Consultant
Sarah Ellington contributes a styling-focused perspective to Baddiehub, with an interest in helping people make fashion choices that work for their individual style and everyday lives.
As a personal stylist and fashion consultant, her perspective centers on practical styling, wardrobe choices, outfit ideas, and developing a personal sense of style rather than simply copying short-lived trends.
At Baddiehub, Sarah’s work is particularly suited to content that helps readers understand how to put outfits together, refine their wardrobes, and make fashion feel more approachable.
Areas of focus:
- Personal styling
- Wardrobe planning
- Outfit ideas
- Fashion advice
- Personal style
Rym
Fashion & Lifestyle Creator
Rym is a Brussels- and Paris-based fashion and lifestyle creator with interests in style, art, books, and culture.
Her perspective combines fashion with the experiences and interests that shape everyday life. She is particularly interested in thoughtful fashion choices, personal expression, timeless style, and the relI ationship between clothing and culture.
At Baddiehub, Rym brings a European perspective to fashion and lifestyle conversations, offering readers another way to think about personal style beyond constantly changing trends.
Areas of focus:
- Fashion
- Personal style
- Lifestyle
- Art and culture
- Books
- Creative expression
Jona Shah
Fashion Designer | Entrepreneur | Lifestyle Creator
Jona Shah is a fashion designer, entrepreneur, and lifestyle creator whose work brings together fashion, creativity, and modern living.
Her perspective extends beyond clothing itself to the creative process, lifestyle, travel, and the experiences that influence personal style. Through her work and online presence, she shares ideas shaped by her own creative journey.
At Baddiehub, Jona’s background allows her to contribute a designer’s perspective to conversations around fashion, style, creativity, and lifestyle.
Areas of focus:
- Fashion design
- Personal style
- Fashion creativity
- Entrepreneurship
- Lifestyle
- Travel
Cabrini Roy
Fashion Designer | Fashion Educator | Womenswear Designer
Cabrini Roy is a fashion designer, brand owner, and fashion educator whose work combines fashion design with practical education.
Her experience includes pattern cutting, sewing, garment development, and the process of turning an idea or sketch into a finished garment. She also focuses on helping aspiring designers understand the practical side of developing fashion products and building a fashion brand.
At Baddiehub, Cabrini brings a hands-on design perspective to fashion conversations, particularly where readers can benefit from understanding how garments are developed and how the fashion process works.
Areas of focus:
- Fashion design
- Womenswear
- Garment development
- Pattern cutting
- Sewing
- Fashion education
- Building a fashion brand
Ayushi Pandey
Digital Creator | Fashion & Lifestyle
Ayushi Pandey is a digital creator with interests in fashion, lifestyle, and personal expression.
Her contribution to Baddiehub focuses on the intersection of fashion and everyday lifestyle, bringing a creator’s perspective to style ideas and the ways people use fashion and digital media to express themselves.
As her contributor profile develops, Baddiehub will continue to highlight the specific areas of fashion and lifestyle she covers for our readers.
Areas of focus:
- Fashion
- Lifestyle
- Digital content
- Personal style
- Creative expression
Rose Ferreira
Personal Stylist, Image Consultant & Fashion & Lifestyle Contributor
Rose Ferreira is an image consultant, personal stylist, and fashion & lifestyle contributor. Through her work with LizoStyle, she shares practical advice on personal style and helps people make more thoughtful choices about how they present themselves.
Her approach focuses on versatile wardrobes, outfit choices, confidence, and authentic self-expression. At Baddiehub, Rose brings a practical styling perspective to fashion and lifestyle content, helping readers approach personal style in a way that feels useful, realistic, and true to their personality.
Areas of Focus
- Personal styling
- Image consulting
- Wardrobe choices
- Outfit ideas
- Personal style
- Fashion & lifestyle
- Confidence and self-expression
Different Perspectives, One Editorial Purpose
The people contributing to Baddiehub come from different creative backgrounds. That’s intentional.
A fashion designer may look at clothing differently from a personal stylist. A digital creator may approach personal expression differently from a fashion educator. Those different perspectives help us create a broader conversation around fashion, beauty, lifestyle, and culture.
At the same time, everyone contributing to Baddiehub is expected to stay within the publication’s editorial focus and provide useful, relevant content for our readers.
Our Editorial Standards
We aim to make it clear who is responsible for the content published on Baddiehub.
Articles are attributed to the appropriate writer or contributor, and author profiles provide additional information about their background and areas of focus.
For topics requiring specialist knowledge, we aim to use appropriately qualified contributors or clearly identify when information comes from an external expert or source.
We also distinguish editorial content from sponsored or commercial material and encourage contributors to disclose relevant relationships where appropriate.
Meet Our Contributors
Baddiehub’s contributors are not here simply to fill a publishing schedule. We want each person to bring a perspective, experience, or area of knowledge that adds something useful to the publication.
Our team will continue to grow as we work with writers, creators, stylists, designers, beauty professionals, and other contributors whose experience fits Baddiehub’s focus.
If you’re interested in contributing, please review our contributor guidelines.
Have a Question About Our Team?
If you have a question about an author, contributor, editorial decision, or Baddiehub itself, you can contact our team.